I am a young entrepreneur, eager to implement any idea, fast. I rely more on intuition.
Dave is an amazing entrepreneur, eager to implement any idea that comes up in his mind. He had some success so far, so is confident in his business skills. One morning, Dave has a striking idea about a tech product: "This is my next million dollar business!". At least, that's what he thinks.
So, he decides to go for it. He does little to no research because he is convinced that the idea is bulletproof, "No way is not going to sell!". He hires a team to implement it and gets on with it. They start working hard on the product, building directly a prototype, which had many layered functionalities added on top of it, week by week.
Time passes by fast. It's been nearly six months since Dave and his team started to work on the product. In a couple of days, they are planning to launch it into the market. The first days were kinda slow, but "Hey!, it's a new product, it takes time to gain serious traction", everybody is thinking. But two months passed from the launch day, and things are slower than ever. The product traction stagnated, and the numbers never went up. Dave and his team are embraced by fear and doubt.
After eight months in total and a very large sum of money spent, Dave finds out, in an excruciatingly slow way that his product is doomed to failure. Nobody needs it, because people can't find it useful in their lives. Dave lost his energy, time and money on a product that has proven unwished by anyone. He is very disappointed. What he did wrong? His idea was bulletproof.
