Build the right product, build the product right

We help entrepreneurs, and early-stage startups, validate their idea before diving headfirst into spending time and money for a product with no market need.

WHICH CHARACTER ARE YOU?

The stories of two entrepreneurs

Dave and Pete are both great entrepreneurs, but there is a big difference between the two. Find out which.

Dave's story

I am a young entrepreneur, eager to implement any idea, fast. I rely more on intuition.

Pete's story

I am a mature entrepreneur, who believes in having a more analytical approach to business ideas.

THE PROCESS

How it all works

A process tailored to your idea. We help you transform it into a product, the right way.

1. We open an "explore & discover" phase

This is the stage where we gather the ABC's of the whole concept.

2. We draw a value proposition & business strategy

Following the exploratory phase, we outline a vision for your idea.

3. We gather data and validate it through research

The assumptions are nothing without proper, real user validated research.

4. We prototype, experiment & run tests

Always validate before diving head first. It might save you time, money and energy.

5. We develop a MVP (minimum-viable-product)

Start with a good, small product and then iterate and improve until best.

6. We build, measure & learn in a continuous process

Now is the time when your product must become a real business, that should generate real revenue.

OUR EXPERTISE

What we are good at

We use a combination of multiple frameworks for best results.

Design Thinking & User Centered Design

Lean Startup & Lean UX principles

Business Model Canvas & Business Model Generation

LET'S WORK TOGETHER

Do you have a great idea which needs validation?

Let's have a meeting, maybe we build something amazing together.